Consumer Behaviour Comprehensive HD Notes

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  • UniversityUniversity of Technology Sydney
  • AreaBusiness and commerce
  • CourseConsumer Behaviour
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88% Grade
  • Authornexusnotesrecommended
  • Created2016
  • Pages58
  • Approved16 January 2018

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About these notes

These are complete and clear course summary notes for Consumer Behaviour at University of Technology, Sydney (UTS). The course code is 24202 and I received a HD score in this subject.


I used these notes as my main study preparation and they have been formatted to facilitate easy navigation and quick learning of the essential concepts. The notes are extremely well structured and can be relied on for study in closed or open book exams. The notes are 58 pages of concise, exam focused material designed to anticipate the sorts of exam questions thereby ensuring that the student only focuses on knowing what is required to do well on the exam.


The major topics covered in these notes include:

  • Introduction- Consumer Behaviour
  • From Exposure to Comprehension
  • The Psychological Core III: Attitudes
  • The Process of Making Decisions I & II
  • The Process of Making Decisions III
  • The Process of Making Decisions IV
  • Psychographics: Values, Personality and Lifestyles
  • Consumer Behaviour Outcomes and Issues
  • Marketing, Ethics and Social Responsibility in Today’s Consumer Society

About the author: These notes are written by a Nexus Notes recommended author. This author is a UTS Commerce/Law student with an average of above 80%.


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