International Marketing Concise HD Notes

0 Reviews
  • UniversityUniversity of Technology Sydney
  • AreaBusiness and commerce
  • CourseInternational Marketing
0 Purchases
85% Grade
  • Authornexusnotesrecommended
  • Created2017
  • Pages69
  • Approved16 January 2018

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About these notes

These are complete and clear course summary notes for International Marketing at University of Technology, Sydney (UTS). The course code is 24220 and I received a HD score in this subject.


I used these notes as my main study preparation and they have been formatted to facilitate easy navigation and quick learning of the essential concepts. The notes are extremely well structured and can be relied on for study in closed or open book exams. The notes are 69 pages of concise, exam focused material designed to anticipate the sorts of exam questions thereby ensuring that the student only focuses on knowing what is required to do well on the exam.


The major topics covered in these notes include:

  • Introduction to International Marketing
  • International Strategic Planning and Competitive Strategy
  • The International, Political, Economic and Legal Environments
  • The Cultural, Social and Technological Environments of International Business
  • Which Markets?
  • International Products
  • International Services Marketing
  • International Market Entry and Distribution
  • International Logistics Management
  • International Pricing Management

About the author: These notes are written by a Nexus Notes recommended author. This author is a UTS Commerce/Law student with an average of above 80%.


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