International Marketing Exam Notes

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  • UniversityUniversity of South Australia
  • AreaBusiness and commerce
  • CourseInternational Marketing
  • Course CodeMARK3005
  • ProfessorViviene Chanana
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80%Verified Grade
  • Authorscott99
  • Created2011
  • Pages20
  • Approved17 March 2015

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About these notes

An analysis of world trading patterns. Australian performance and opportunities in the international market. Culture as a key business environmental factor. Researching and understanding overseas markets. Performance factors that determine international competitiveness. Market entry: licensing, franchising, turnkey contracts, contract manufacture, acquisition and overseas subsidiaries. International pricing, product and promotional standardisation, distribution practices, international selling and negotiation techniques.

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