Marketing: Exam #1 (4 chapters) lecture & book notes

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5
  • UniversityUniversity of Nebraska
  • AreaBusiness and commerce
  • CourseMarketing
  • Course CodeMRKT 341
  • ProfessorProfessor Simon
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AVerified Grade
  • Authormadisonxx
  • Created2017
  • Pages30
  • Approved14 February 2019

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About these notes

Mix of lecture & book notes (Marketing: Armstrong 13th edition) for exam #1. The document includes extensive notes from chapters 1, 2, 3, 4, along with pictures, graphs, & examples for each chapter. Chapters are sectioned off with bold font & its respective title (ex. chapter 1: law & legal reasoning.) It’s formatted using bold, italicized, and underlined text to highlight terms & important concepts & information. Each subject has its own set of bullet points for better organization & comprehension when studying.

Topics Include:
Marketing Research
Marketing Environment
Marketing Strategy
Processes & the Marketplace

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