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Received 94% on exam using just these notes to study (class average on this exam was 75%). Mix of lecture & book notes (Marketing: Armstrong 13th edition) for exam #2. The document includes extensive notes from chapters 5, 6, 7, along with pictures, graphs, & examples for each chapter. Chapters are sectioned off with bold font & its respective title (ex. chapter 1: law & legal reasoning.) It’s formatted using bold, italicized, and underlined text to highlight terms & important concepts & information. Each subject has its own set of bullet points for better organization & comprehension when studying.
Consumer & Business Buyer Behavior
Customer Value-Driven Marketing Strategy
Products, Services, & Brands
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