Marketing: Exam #2 (3 chapters) lecture & book notes

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  • UniversityUniversity of Nebraska
  • AreaBusiness and commerce
  • CourseMarketing
  • Course CodeMRKT 341
  • ProfessorProfessor Simon
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  • Authormadisonxx
  • Created2017
  • Pages27
  • Approved14 February 2019

This is a fantastic service to use for comparison of notes, compilation of notes or even just in an emergency. There are high quality and varied notes for all the subjects you need.

Daniel Markos

Daniel Markos Bond University

I use Nexus Notes as skeletons for my own notes. This method is far easier than working off textbooks and really helps me with my law exams which aren't getting any easier.

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Tommy Hendrick University of Sydney

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Nick Cundy

Nick Cundy University of Adelaide

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About these notes

Received 94% on exam using just these notes to study (class average on this exam was 75%). Mix of lecture & book notes (Marketing: Armstrong 13th edition) for exam #2. The document includes extensive notes from chapters 5, 6, 7, along with pictures, graphs, & examples for each chapter. Chapters are sectioned off with bold font & its respective title (ex. chapter 1: law & legal reasoning.) It’s formatted using bold, italicized, and underlined text to highlight terms & important concepts & information. Each subject has its own set of bullet points for better organization & comprehension when studying.

Topics Include:
Consumer & Business Buyer Behavior
Customer Value-Driven Marketing Strategy
Products, Services, & Brands

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