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Received 92% on exam studying just these notes (Class average on exam was 80%). Mix of lecture & book notes (Marketing: Armstrong 13th edition) for exam #3. The document includes extensive notes from chapters 9, 10, 11, 12, along with pictures, graphs, & examples for each chapter. Chapters are sectioned off with bold font & its respective title (ex. chapter 1: law & legal reasoning.) It’s formatted using bold, italicized, and underlined text to highlight terms & important concepts & information. Each subject has its own set of bullet points for better organization & comprehension when studying.
Retailing & Wholesaling
Engaging Consumers & Communicated Customer Value
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