Services Marketing MKTG3117 Exam Notes HD

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  • UniversityUniversity of Sydney
  • AreaBusiness and commerce
  • CourseMKTG3117 Services Marketing
  • Course CodeMKTG3117
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87%Verified Grade
  • Authornexusnotesrecommended
  • Created2017
  • Pages29
  • Approved29 January 2018

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About these notes

These are elite notes for Services Marketing at University of Sydney. The course code is MKTG3117.


I used these notes to score a HD for the subject, and they focus on the materials that are relevant to nail the exam. The notes cover all the lectures and content for the subject.


Some of the key topics included in these notes are:

  • Exam Prep
  • The Molecular Model
  • Scale of Market Entities
  • Unique Differences between Goods and Services
  • Factors influencing the Service Experience
  • The Service Economy
  • Consumer Decision Process Model
  • Perceived Risk of Services
  • The Service Delivery Process
  • Price in Services Marketing
  • The Role of a Communications Strategy
  • Managing the Physical Evidence
  • People as Strategy – Customer Satisfaction
  • Customer Satisfaction and Service Quality
  • Service Recovery and Customer Loyalty
  • the 7 P’s in Services Marketing
  • Cases


About the author: These notes were written by a Nexus Notes recommended author. They are a management student from the University of Sydney with a HD average and have won numerous awards for their academic achievement. Nexus Notes highly recommends the content produced by this author


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