Oxford MBA Digital & Social Marketing Elective Notes

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  • UniversityUniversity of Oxford
  • AreaBusiness and commerce
  • CourseDigital and Social Marketing Strategies
  • ProfessorAndrew Stephen
0 Purchases
A Grade
  • Authorcharlescohick
  • Created2017
  • Pages62
  • Approved29 April 2018

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About these notes

I used these notes as my main study preparation and written assignment research, earning distinction for the course. The notes are organized by lecture, with guest speakers named and pre-class readings outlined. Topics covered in these notes include:

Limits of Digital Marketing
Influencer Marketing/Seed Campaigns
Online Reviews/Social Proof
Customer-to-Customer Interactions
Viral Advertisements
Content Marketing
Social Media Customer Service
Gartner Hype Cycle

Using these notes I was able to pass the written and group assignments with distinction. These notes were also helpful for a job interview after graduation involving digital marketing.

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