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I used these notes as my main study preparation and written assignment research, earning distinction for the course. The notes are organized by lecture, with guest speakers named and pre-class readings outlined. Topics covered in these notes include:
Limits of Digital Marketing
Influencer Marketing/Seed Campaigns
Online Reviews/Social Proof
Social Media Customer Service
Gartner Hype Cycle
Using these notes I was able to pass the written and group assignments with distinction. These notes were also helpful for a job interview after graduation involving digital marketing.
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